It’s that time of the year again. Opening Day for the Rockies, at-capacity patios downtown, and Colorado Architecture Month! You might be familiar with some of the events that occur during April around the state, but do you know why Architecture Month exists?
Architecture month has the potential to serve as one of the greatest public outreach campaigns we do. A series of public events are set up all around the state to highlight the importance of architecture in our everyday lives and ensure the community also understands that design matters.
You can find a series of events on the AIA Calendar throughout the month. While the events are great, what are you doing to share the value of architecture? Does your firm have a blog? Are you able to share images via social media? AIA Colorado has put together a series of blog tips and ideas to encourage you to get out there and write. Personally, I have found one of the best ways to share what we do as architects and why it is so vitally important to our communities is to just talk about it. The other day I took a Lyft and the driver asked what I do. As soon as I said architecture there was a sense of awe from the driver. I then took this as an opportunity to explain how our projects impact the community and why it is so important to have an architect. I don’t know if I converted a community member into an architect-believer but having these conversations with as many people as possible is the best way to engage the public and our neighbors.
As seen with this Lyft Driver, there is an aura of respect around the words architecture and architect. But we have a difficult time communicating why everyone and every community are deserving of good, well-designed architecture. In my opinion, good architecture doesn’t solely need to be the construction of a beautiful museum or new music hall. Good architecture should have an impact, whether big or small.
In October of last year, the Emerging Professionals of the AIA Western Mountain Region an afternoon and visited the 4th and 5th grade students of Silverthorne Elementary School in Silverthorne, Colorado. We took a few hours to explain to them the basics of architecture and why it is so important. We then took them through the process of design by designing Little Libraries, which will be installed in their communities. A few of our EP members, Max McCloskey, Assoc. AIA and Jim Hillard, AIAS UC Denver President led an effort to actually construct these little libraries. I have to say, the community of Silverthorne is quite lucky to have these well-designed, albeit little, libraries in their community. Our EP team is taking the rest of Architecture Month to finish these up and will then deliver them to the school for installation in the Silverthorne Community.
We all have the ability to impact our communities. Use Colorado Architecture Month as an opportunity to share your impact.